2) Click on "Route Settings" to add tracking to a Route
3) Click on the Tracking Tab
Any text you place in the tracking code box will be added to the destination (long) url when a user clicks on your shortened link. dlvr.it will automatically add any necessary "?" or "&" at the start of the string. For instance, if your original link is http://www.my-site.com/social-media-roi , we'll direct traffic to http://www.my-site.com/social-media-roi?your_tracking_tag Click on the Google Analytics or Omniture options to quickly add tracking tags optimized for those services. You can also use the variable options to customize tracking tags for more precise tracking of traffic sources.