To integrate dlvr.it with Google Analytics, Omniture or another web analytics service:  

1) Log into your dlvr.it account.

2) Click on "Route Settings" to add tracking to a Route

3) Click on the Tracking Tab

Any text you place in the tracking code box will be added to the destination (long) url when a user clicks on your shortened link. dlvr.it will automatically add any necessary "?" or "&" at the start of the string. For instance, if your original link is http://www.my-site.com/social-media-roi , we'll direct traffic to http://www.my-site.com/social-media-roi?your_tracking_tag Click on the Google Analytics or Omniture options to quickly add tracking tags optimized for those services. You can also use the variable options to customize tracking tags for more precise tracking of traffic sources.

Note: Do Not paste your Google Analytics javascript Tracking Code here. Rather, add custom Link Tags here.

4) Save Settings

5) Log into your web analytics service and track your Social Media ROI

Hint: For Google Analytics users, look for source=dlvr.it in your traffic sources reports.